Privacy and Cookie Policy

Last Updated: January 2026

At Feedalto, we are committed to protecting your privacy and ensuring transparency about how we collect, use, store, and safeguard your personal information. This Privacy and Cookie Policy applies to all users of the Feedalto platform, including those in the Real Estate and Automotive Dealership industries. By using our platform, you agree to the practices described in this policy.

1. Information We Collect

We collect information in various ways to provide and improve our services. The types of information we collect include:

1.1 Information You Provide Directly

• Account Information: Name, email address, phone number, business name, and business address provided during registration
• Payment Information: Billing address, payment method details (processed securely through Stripe, we do not store credit card numbers)
• Profile Data: Company information, team member details, and user preferences
• Communication Data: Messages, support inquiries, feedback, and correspondence with our team

1.2 Information Collected Automatically

• Usage Data: Pages visited, features used, time spent on the platform, clicks, and interactions with our application
• Device Information: IP address, browser type, operating system, device type, and device identifiers
• Log Data: Server logs containing access times, error messages, and activity history
• Location Data: General geographic information based on IP address (not precise GPS location unless you provide it)

1.3 Industry-Specific Information

• For Real Estate Users: Property details, open house schedules, visitor information, feedback about properties, and showing history
• For Automotive Users: Dealership inventory, vehicle specifications, lead information, test drive schedules, customer feedback, and sales history

2. How We Use Your Information

We use your information for legitimate business purposes:

2.1 Service Delivery

• Providing access to platform features and functionality
• Processing transactions and managing billing
• Delivering customer support and responding to inquiries
• Sending account notifications and service updates

2.2 Improvement and Analytics

• Analyzing usage patterns to improve user experience
• Conducting research to enhance our features and services
• Generating anonymized analytics and reports
• Testing new features and functionality

2.3 Security and Compliance

• Ensuring the security and integrity of our platform
• Detecting and preventing fraud or unauthorized access
• Complying with legal obligations and regulations
• Enforcing our Terms of Service and other agreements

2.4 Marketing and Communication (With Your Consent)

• Sending promotional emails about new features or services
• Conducting surveys and collecting feedback
• Communicating about webinars, events, or educational content
• You may opt-out of marketing communications at any time

3. Legal Basis for Processing

We process your information based on the following legal grounds:

• Contractual Necessity: Processing is necessary to perform our services under your subscription agreement
• Legitimate Interests: Processing is necessary for our legitimate business interests (fraud prevention, security, analytics)
• Legal Compliance: Processing is required by applicable laws, regulations, or court orders
• Consent: You have explicitly consented to specific types of processing (e.g., marketing emails)

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share information in limited circumstances:

4.1 Service Providers

We may share information with third-party service providers who assist us in delivering our services:

• Payment Processors: Stripe and other payment providers (limited to transaction information)
• Email Service Providers: For sending transactional and marketing emails
• Cloud Infrastructure Providers: For hosting and storing data securely
• Analytics Providers: For understanding platform usage patterns
• Customer Support Tools: For managing and responding to support requests

4.2 Legal Requirements

We may disclose information when required by law or when we believe in good faith that such disclosure is necessary to:

• Comply with legal obligations, court orders, or governmental requests
• Protect our rights, privacy, safety, or property
• Enforce our Terms of Service and other agreements
• Protect against fraud or security threats

4.3 Business Transfers

In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice and an opportunity to opt-out before such a transfer occurs.

5. Data Security

We implement comprehensive security measures to protect your information from unauthorized access, alteration, disclosure, or destruction:

• Encryption: Data in transit uses SSL/TLS encryption; sensitive data at rest is encrypted
• Access Controls: Authentication and authorization controls limit access to authorized personnel only
• Secure Infrastructure: Hosted on secure, redundant cloud infrastructure with regular security audits
• Data Isolation: Each dealership/business has isolated data storage; one account cannot access another's data
• Regular Updates: We regularly update and patch our systems to address security vulnerabilities
• Employee Training: Our staff receives regular training on data protection and privacy practices
• Incident Response: We have procedures in place to respond to and remediate security incidents

Important Disclaimer: While we implement industry-standard security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information with the best practices available.

6. Your Privacy Rights

Depending on your location and applicable laws, you may have the following rights:

6.1 Right to Access

You have the right to request access to the personal information we hold about you and your business. We will provide this information in a portable format within 30 days of your request.

6.2 Right to Correction

You can update and correct your personal information directly through your account settings. If you need assistance, contact us at support@feedalto.com.

6.3 Right to Deletion

You may request deletion of your personal information, subject to certain exceptions (e.g., when we have a legal obligation to retain data). Upon account termination, we will delete your information within 30 days, unless retention is required by law.

6.4 Right to Opt-Out

You may opt-out of specific types of processing:

• Marketing communications: Use the unsubscribe link in emails or adjust preferences in your account
• Analytics tracking: Adjust your browser privacy settings or contact us for assistance
• Cookies: Disable non-essential cookies through your browser settings

6.5 Right to Data Portability

You have the right to request your data in a structured, commonly used, and machine-readable format. This allows you to transfer your data to another service provider.

6.6 Right to Withdraw Consent

If processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device that help us recognize your preferences and improve functionality.

7.1 Types of Cookies We Use

• Essential Cookies: Required for the platform to function properly, including authentication and security features. These cannot be disabled without affecting functionality.
• Performance Cookies: Help us understand how users interact with our platform, including page load times and features used. Used for analytics and improvement purposes.
• Functional Cookies: Remember your preferences, settings, and choices to personalize your experience across sessions.
• Advertising Cookies: Used to deliver relevant promotional content based on your interests (only if you have opted in).

7.2 Third-Party Cookies

Some third-party service providers may set cookies on our platform (e.g., analytics providers, payment processors). These are governed by their privacy policies. We encourage you to review those policies.

7.3 Managing Cookies

You can manage your cookie preferences in the following ways:

• Browser Settings: Most browsers allow you to refuse cookies or alert you when they are being set
• Cookie Consent: When you first visit the platform, you can adjust your cookie preferences
• Opt-Out: You can opt-out of non-essential cookies without affecting access to core functionality

Note: Disabling essential cookies may impair the functionality of our platform. Performance and functional cookies are optional.

8. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:

• Active Accounts: Information is retained while your account is active and for legitimate business purposes
• Deleted Accounts: Upon account termination, data is retained for 30 days before permanent deletion (unless required by law)
• Backup Data: Backup copies may be retained for up to 90 days for disaster recovery purposes
• Legal Holds: Information may be retained longer if required by law or court order
• Aggregated Data: Anonymized and aggregated data may be retained indefinitely for analytics purposes

9. International Data Transfers

Feedalto operates primarily within the United States. If you are located outside the US, your information may be transferred to, stored in, and processed in the United States and other countries. By using our platform, you consent to such transfers.

For users in the European Union, we have implemented appropriate safeguards and have entered into data processing agreements (including Standard Contractual Clauses) to ensure your information is protected.

10. Children's Privacy

Our platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will delete such information and terminate the child's account.

11. Third-Party Links and Services

Our platform may contain links to third-party websites and services that are not operated by Feedalto. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services before providing your information.

12. Industry-Specific Considerations

12.1 For Real Estate Users

Fair Housing Compliance: We process visitor information in compliance with Fair Housing laws. Your use of our platform to collect and process visitor data must also comply with these laws. We do not assist in discrimination based on protected characteristics.

Lead Information: Lead contact information and property interest data are treated as confidential and not shared with competing agents or brokers without consent.

12.2 For Automotive Users

Lead Compliance: We comply with FTC regulations regarding lead generation and customer contact information. Your collection and use of lead data through our platform must also comply with applicable regulations.

Customer Information: Customer names, contact information, and vehicle preferences collected through our platform are treated as confidential and essential to your dealership operations.

13. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request what categories of information we collect and how we use it
• Right to Delete: Request deletion of personal information we have collected
• Right to Opt-Out: Opt-out of the sale or sharing of personal information (we do not sell your data)
• Right to Correct: Request correction of inaccurate information
• Right to Limit Use: Limit our use of sensitive personal information

To exercise any of these rights, please contact us at support@feedalto.com with "CCPA Request" in the subject line.

14. European Privacy Rights (GDPR)

If you are located in the European Union, United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

• Data Subject Rights: The rights outlined in Section 6 above apply to you
• Data Protection Officer: You may contact our Data Protection Officer for privacy inquiries
• Supervisory Authority: You have the right to lodge a complaint with your local data protection authority
• Processing Transparency: We provide transparent information about our processing activities

15. Changes to This Privacy Policy

We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by email or by prominently posting the updated policy on our website.

Continued use of the platform after changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

16. Contact Information

If you have questions, concerns, or requests regarding this Privacy and Cookie Policy or our privacy practices, please contact us using the information below:

Email: support@feedalto.com
Website: www.feedalto.com
Response Time: We will respond to all privacy inquiries within 30 days

17. Data Protection Officer (DPO)

For users in the EU and other regions where a Data Protection Officer is required, you may contact our DPO at:

Email: dpo@feedalto.com